Publisher Development and Recruitment
We leverage an internal publisher database of over 15,000 digital web publisher and app developer decision makers across multiple category content channels which help our clients to scale quickly. In addition, our processes consists of strategy/implementation, revenue/monetization forecasting, research, outreach/contact, tracking and on-boarding the ideal web publishers and apps outside of our internal database as well. Our goal is to understand your business model thoroughly and provide valuable input that will help our clients reach their short-term recruitment milestones.
PubDev Media acts as an extension of a digital media company’s publisher development team to help reduce initial operating costs while quickly maximizing profit margin goals and then to transition over to the internal team when the recruitment engagement has concluded. We work with our clients every step of the way.
Our motto is words sell. The Content Development Strategist will be a key member of your marketing team. Through development of compelling content geared to increasing awareness and visibility, spearheading all written communications efforts to drive targeted audience engagement and inbound traffic to your Web site.
Social Media Strategy and Management
We believe that one of the most effective ways to grow your business and increase brand awareness is by utilizing social media marketing. We specialize in connecting you with your core audience via social platforms. We offer a large variety of social media management packages to provide exposure, traffic, and engagement. We are well versed in Facebook, Twitter, Pinterest, Instagram and Google+.
PubDev Media is an online publisher development/recruitment, content and social media consultancy firm. Our firm was started by two industry professionals who have built internal publisher ad-networks and branding/content marketing services for several media companies and digital content publishers such as: MarthaStewart.com (Martha’s Circle), Mobile Theory, Technorati Media, Opera Mediaworks, ThoughtLeadr, Monumetric, HCode Media, Live Vote, Ideal Media, and Guff.com.
With our extensive knowledge in online advertising, display and mobile ad-network development/strategy, outsourced business development, branding and content marketing as well as solid publisher relationships, PubDev Media is able to provide focused, tangible results for our clients.
The firm leverages their close publisher relationship contacts to make key introductions and partnerships for our Ad-Tech clients. In addition, we also provide web publishers with content/social media marketing strategy and up-to-date digital advertising news about industry trends that help them navigate the online monetization ecosystem and best practices. This valuable insight helps web publishers make informed decisions so they can grow their business successfully.
We bridge the gap between digital media companies and web publishers and app developers to provide a comprehensive service that benefits both parties for long-term growth. Insight, Acquisition and Growth are the corner stones and foundation of PubDev Media.
Christian Baer is a multimillion dollar producer, most noted for recruiting and on-boarding some of the world's top web publishers and app developers as an employee/contractor for several ad-tech giants; Opera Mediaworks, Mobile Theory and Technorati Media. Christian has extensive knowledge in publisher network development and monetization strategy. He has over ten years’ experience in the online advertising industry including managing several teams as a Director of Publisher Development. He began his career working with several digital startups from cost-per-click search engines, performance based consumer loyalty rewards sites and affiliate ad-networks; email direct marketing companies, as well as working with several traditional display, mobile, video and native supply side platforms/networks. Christian also advises ad-tech companies and digital content publishers with strategy and implementation. Having had the opportunity to see the industry evolve over the years has allowed Christian to build a premier rolodex and establish lucrative partnerships.
Ungenita Prevost is a resourceful leader and business partner adept at developing and implementing integrated marketing strategies with hands-on follow through to deliver results. With ten years combined experience in Internet Marketing, Copywriting, Digital Content Publishing and Social Media, Ungenita Prevost offers a unique perspective, consulting both startups and multimillion dollar corporations. She is the quintessential 'Pen Up Girl' with a superb eye for attention to detail, style and composition; upholding the voice, cadence, and attitude of the brand by using persuasive yet colorful language. She's well-versed in AP writing style and Ecommerce copy standards with a plethora of experience in web content writing, email marketing, blogging, online advertising & digital media. Her portfolio is filled with trendsetters in the Beauty, Fashion, Real Estate, Food & Beverage, Tech, Interior Design, Wellness & Entertainment industries.
Robin Skrzypek brings over 12+ years of online marketing and business development experience to PubDev Media. His professionalism, strategic thinking, ability to ramp up quickly, learn his clients products/processes, creativeness and the ability to hit the ground running have been the type of feedback that we receive from his work. It's Robin’s ability to truly understand how to grow business offline and online is what sets him apart. He just gets it and it is reflected in his communication. From Leads, Calls, Incremental Revenue solutions to Network Development, Robin will lead the way, connecting both Supply and Demand side parties. Prior to PubDev Media, Robin has served as VP of Partnerships for a Seattle based company leading the way in the Pay-Per-Call space. He has been extremely instrumental in driving growth in many companies in the Ad Network space. Early in his career Robin served as Sr. Business Development Manager at InsWeb Corporation, a publicly traded company that reached profitability during his tenure. Robin led strategic partnerships and aided in all front-line online media buying efforts to drive millions of consumers to seek quotes for insurance nationwide. At Princeton Solutions Group, in Sacramento, he served as Director of Business Development, where he led recruitment and maintenance of a staff of 40+ full-time and contract consultants to build mission critical applications for state and private organizations. Sales highlights include landing strategic accounts with CalPers, Department of Justice (DOJ) and STRS of California. With his background in many industry verticals, his passion today lies within the online media arena and helping organizations with their growth.
Zsolt Rolinek is an IT Integration's Specialist with over 16 years of experience in Data Center Operations, Client Engineering and IT Security. He has worked for several prestigious corporations such as Pfizer, Unilever, The Hartford Financial Group and most recently for Veeva Systems in Budapest, Hungary. During his IT career he has been involved with many high profile projects such as Data Center upgrades, Infrastructure roll outs, Web Server deployments and Security policy enforcement. Prior to the start of Zsolt's IT career he was a Manufacturing Engineer working in the aerospace realm, it is there that he developed his troubleshooting and process minded work ethic that has always guided him throughout his entire career.
Wouter Jean Paul Vermeulen
Wouter has considerable experience in launching and scaling multi-million dollar media product lines, in addition to an unparalleled knowledge of how different media platforms work together for revenue to scale.
AdMarvel (an Opera Software Company), makes mobile advertising work by enabling mobile developers, publishers and carriers to easily source, provision, manage and track advertising from virtually any ad network or direct sourced advertising inventory. As the leading trusted third party in mobile advertising, AdMarvel works with mobile publishers, developers, carriers, ad networks, agencies and advertisers to optimize advertising inventory and revenue. AdMarvel services work across mobile web, WAP, SMS/MMS and in-application and video modalities is the first trusted yield optimization and mediation solution for mobile operators, publishers and ad networks in the mobile advertising arena. As Director, Platform Sales & Product Marketing, Wouter is responsible for ad network focused platform sales and product innovation, solution development across AdMarvel's portfolio of software and services.In addition, Wouter manages all AdMarvel’s marketing, industry relations and partnerships.
Prior to AdMarvel, Wouter was leading all mobile content and sales strategy for Cox Media Group (CMG), responsible for building out and managing CMG's mobile content platform and scaling national and local mobile sales efforts across the various CMG subsidiaries. Wouter is very familiar with the local landscape and has worked with many national and local media companies through his involvement in mobile with Cox Digital Solutions and CMG.
Prior to CMG, Wouter led platform sales and services at Adify (Cox Enterprises acquired Adify for $300 million), responsible for successfully deploying Adify's software platform and services across enterprise media clients across the globe. Wouter’s main focus was to help media companies in building out and commercializing networks of web properties. Notable accounts included Fidelity National Financial/Cyberhomes's Real Estate & Living Media Network, HotChalk’s Hotchalk Media Group, NBC’s IVillage Total Health, Forbes’ Forbes Business & Finance Blog Network, Auto Trader’s AutoTrader.com Access, and Warner Bros.' Momlogic.
Wouter also, held key positions at various media and technology companies as a outside consultant, helping drive sales and product innovation.
Wouter has his MBA from European University Brussels. He is a frequent speaker and panelist at industry events in the areas of mobile advertising, content, messaging, mobile commerce, and monetization strategies.
Stuart Derman is a MarTech entrepreneur focused on data driven revenue generation. His focus on driving digital success for his clients by creating and executing campaigns has driven multi million dollar bottom line revenue growth for his clients. Working with top brands like Discover & Adobe, Stuart has extensive knowledge in the MarTech space. He began his career working with several digital startups including digital agencies and ad-networks which has led to becoming a sought after consultant helping technology companies scale profits through marketing and sales automation. In addition to his work in MarTech, Stuart is also the Co-Founder and CEO of the Wasatch Mountain Film Festival in Park City, Utah. This event draws a global audience with thousands of attendees to the Wasatch Mountains each year to interact with the world's most accomplished adventurers and explorers.